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Home > The Power of Colour

The Power of Colour

1st August 2023
The Power of Colour
Broad Canvas

Colour, or lack of it, is what makes your art unique. A work of art is subconsciously processed by the viewer, leading to different emotional and physiological reactions. So based on the light frequencies we see in rainbows, just what powers might lie hidden within each colour?

The vibrant hue of red possesses a compelling power in the world of art, originally created using red ochre pigment, some 350,000 years ago. It stimulates viewers with its intense energy, elevating heart rates and triggering the release of adrenaline. It elicits strong emotions, symbolising passion, love, and courage. It commands attention and creates a sense of urgency, but it is not always subtle. It works well as a striking focal point within a palette of more neutral colours.

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Orange exudes warmth and vitality, and even stimulates creativity and enthusiasm, encouraging the mind to explore new ideas and embrace change. It radiates optimism and evokes feelings of joy, making it a popular choice for uplifting and invigorating artworks. Artists often employ orange to create a sense of welcoming energy, connecting with the viewer on an emotional level and fostering a positive outlook.

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Yellow holds immense power in the realm of art. Physiologically, yellow stimulates mental activity, enhancing memory, concentration, and clarity. It evokes feelings of happiness, warmth, and hope, infusing artworks with a sense of positivity and optimism. It's associated with the Sun, yet the sun emits no colour itself – it's mostly yellow's association with positivity that has defined the connection. In the world of art, yellow often symbolizes enlightenment and creativity, making it a go-to colour for expressing intellect and originality.

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Green represents the harmony of nature with a profound physiological impact. Green is soothing to the eyes, promoting relaxation and reducing eye strain. It fosters a sense of balance and tranquility, rejuvenating the viewer's mind. In art, green is used to depict life, growth, and renewal, connecting with the viewer's affinity for nature. As a colour that calms the nervous system, green artworks can create a serene atmosphere, offering respite from the bustling world of today.

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Blue holds a special place in the world of art for its calming and refreshing effects on the viewer. It reduces stress, slowing down heart rates, and encouraging a sense of peace, trust and reliability. It is often used to symbolise loyalty and sincerity. In art, blue invokes a sense of depth and vastness, like the open sky and expansive oceans, allowing viewers to escape into a contemplative state.

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Indigo, carries a mysterious and spiritual essence that impacts viewers in unique ways. Physiologically, indigo fosters deep introspection and encourages self-awareness. It is associated with intuition and inner wisdom, inviting the audience to explore their inner selves. In art, indigo is used to evoke a sense of mystery, often found in dream-like or surrealistic works. Its enigmatic quality allows artists to explore ethereal concepts and emotions.

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Violet embodies a regal and artistic aura that leaves a lasting impression on viewers. Violet stimulates the imagination and encourages creative expression. In centuries past it has been associated with spirituality and the pursuit of higher consciousness. It adds an air of sophistication and elegance which is why the Royal families use it their regalia. Commercially, it conveys a sense of luxury and refinement. Much like indigo, artists use violet to evoke a sense of mystery and wonder, allowing viewers to immerse themselves in the enigmatic world of art.

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